Non-conforming, unapologetic, and multi-dimensional, Alté fashion is a movement beyond style. It is a culture embraced by Artists like WurlD, Odunsi (The Engine), Tems, Fave, and more.
Alté is Nigerian lingo for ‘Alternative’ which means doing things differently from the norm. It has been embraced by a community of people who are “unconventional and eccentric” in the ways that they express style. They are often characterized by baggy clothing, sneakers, dyed/dreadlocked hair, and odd jewellery. There is also a kind of music defined as Alté. While this may not be an actual genre, it has been popularized by a niche community of the same Nigerian Artists who champion the Alté style.
As opposed to 2018 when people were averse to this new and odd fad, more people are embracing this unapologetic way to express fashion. Beyond style, Alté creates a close-knit community of Creatives who support each other across all sectors. From promoting music to art, this is a culture that gives back to its community.`
Originating from Lagos, Nigeria, Alté fashion has since spread out to other parts of the African continent and to the diaspora. It features a fusion of the past (Afrocentric), the modern (Afrourban) and the future (afrofuturistic). The result is a wave of fashion choices ranging from flamboyant to downright eccentric.
Mainstream artistes like Adekunle Gold have also embraced this style and it has become a concept often used by Stylists when working with Artistes.
What do you think about this bold and expressive sense of style?
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