BIDHAAR is your gateway to the vibrant world of African creativity

We’re more than just an e-commerce platform; we’re a passionate community celebrating the continent’s rich artistic heritage and empowering the talented creators who bring it to life.

Our Mission
  • Championing African Creativity: We showcase exceptional products handcrafted by skilled artisans, emerging designers, and established artists across Africa. From captivating fashion and captivating art to unique homeware and handcrafted treasures, BIDHAAR offers a curated selection that reflects the continent’s diverse cultural tapestry.
  • Empowering Creators: We believe in the power of economic empowerment for African creators. BIDHAAR provides a global platform to showcase their work, connect with a wider audience, and build sustainable businesses.
  • Fostering Cultural Exchange: We go beyond products; we bridge cultural divides. Through captivating stories, insightful interviews, and curated collections, BIDHAAR fosters a space for appreciation and understanding of African artistry.
Why Choose BIDHAAR?
Authenticity & Quality
We source directly from creators, ensuring the authenticity and exceptional quality of every product.
Ethical Practices
We champion fair trade principles and responsible sourcing, empowering creators and sustaining cultural traditions.
Curated Collections
Our team of experts handpicks unique products that tell a story, reflecting the cultural richness and artistic talent of Africa.
Empowering Community
We foster a vibrant community where creators and consumers can connect, share experiences, and celebrate the magic of African creativity.
Join the BIDHAAR Journey
  • Explore a world brimming with vibrant colors, intricate patterns, and captivating designs. Discover the stories behind the products, connect with the artists, and become a part of a movement that celebrates the boundless creativity of Africa.

How We Work

Here's what you can do on BIDHAAR


Shop for unique and authentic African-made products.


Learn about the talented creators behind the work.


Discover the rich cultural heritage of Africa.


Become a part of a thriving community of art enthusiasts.

Partner With us

We work with the best partners

Executive Leadership

Here is the team at the helm of the ship

Thomas Reece
Oscar Byrne
Co-Founder & Managing Director
David Evans
Development Manager
Jessica Smith
Customer Service Manager

Board members

We’re lucky to be supported by some of the best investors in the world

Julian Wan
Head of UX at Google
Austin Distel
Founder and CEO, Datadog
Harps Joseph
Former Agile Coach at Spotify
Kenzie Kraft
Former Design Partner at GE
Fred Moon
Former CTO GoPro
Karen Smith
Founder and CTO, DBA
Sinitta Leunen
Former CFO, Atlassian
Ben Parker
Former CTO Dropbox
Brooke Cagle
Former CTO Adobe

Welcome to BIDHAAR!

Let's embark on a journey of discovery together.

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